Fractional Sales Ops & Executive Support
The ops brain behind your sales function
Senior ops support, without the full-time cost.
I help founders and sales leaders get their operations in order — so they can focus on revenue, not admin.
Growing fast comes with growing pains
Ops and admin work keeps landing on your plate when it shouldn't
Your sales process lives in people's heads, not in a system
Pipeline visibility gets harder as your team and deals grow
New reps ramp slowly without a clear playbook or process to follow
About
A trusted operator in your corner
Catherine Liu, a Vancouver-based Operations and Executive Support specialist with 10+ years spanning Sales Operations, Project Management, and Executive Support. I've co-founded a B2B SaaS company and built AI-powered products from scratch — so I understand the operational realities founders face from the inside. I work at the intersection of ops and technology, using CRM data, reporting, process automation, and AI workflows to build efficient, scalable operations for the teams I support.
What I Do
Sales operations and executive support that keeps your revenue moving
Sales Operations
- CRM hygiene optimization and workflow builds
- Sales process documentation and playbooks
- Sales enablement (decks, templates, one-pagers)
- Pipeline reporting and dashboards
- Workflow automation
Executive Support
- Calendar and inbox management
- Executive scheduling and communications
- Stakeholder reporting and deck prep
- Vendor and contract management
- Cross-functional project coordination
How We Work Together
Two ways to engage — built around what you need
Monthly retainer
Consistent embedded support on a fixed monthly basis. A reliable senior operator in your corner without the overhead of a full-time hire.
- Fixed monthly fee — predictable costs
- Dedicated hours every month
- Proactive support
- A dedicated partner who knows your business inside and out
Project-based
A defined scope with a clear deliverable. A good way to experience working together before committing to an ongoing retainer.
- CRM audit and cleanup
- Sales process documentation
- Dashboard and data visualization build
- Sales enablement package
- Workflow automation build
Let's find the right fit for you
Pricing is tailored to scope and engagement type. Book a call to discuss what's right for your situation.
Book a discovery callFree 30 minutes. No commitment.
Currently accepting a limited number of new clients for Q4 2026
Ready to get your ops off your plate?
Questions before booking? Reach out directly.
catherine@catherinehliu.com